It's 2017, the new generation with new thinking
and yes, people shop differently. But it's not always as cut and dry as some
may have you thinking. There are articles out there that say brick-and-mortar
stores are leaded on the way out and that more and more people are shopping
online. Well that's not the full story. Today, shoppers want an
experience--something unique, genuine and something that keeps them coming
back for more.
At Bhuramal Rajmal Surana mfrs, the shopping
experience they've created for their clients has been happening for over
decades. It is exclusive in so many ways that it excludes the store from ever
being put into categories with other jewelry stores or retail shops. So what
are the qualities about Surana
Jewelers that set it apart
from the rest? What are they doing that has repeatedly made them a success
story, unlike other jewelry stores in Jaipur.
Suranas Jeweler of Jaipur has developed its
own secret sauce, starting with creation of finest traditional Mughal Jewelry.
It is noted that a good amount of jewelry sales are made in store because the
simple fact that jewelry is necessary to top off any outfit! It just makes it that
much better. And the jewelry that Surana Jewellers hand-selects for their cases
is quite special in its own right.
The Craftsmen (Karigars)
Wanting to make a line-up of jewelry designers that
didn't overlap, each having a sense of individuality was very
important to Suranas. The designers are so perfect and dedicated to
the work, each producing amazing and unique pieces, some comparable to pieces
of art. If you like big and bold, trendy and layer-ready, sentimental and
celebratory, Surana Jewelers selection is extensive.
Creation of this level of finest traditional jewelry is the
outcome of well managed teamwork, which commerce with the designer (chitera),
the goldsmith (sunar), the engraver, the enameller (minakar) and finally the
stringer ( Patua).
The Family
Bhuramal Rajmal Suranas mfrs, legacy started since 1735
with Late Shri Bhuramlji and Rajmalji, who opened the store with one goal
in mind: to help clients develop their individual style. The creativity and eye
for creation of Suranas has lead to the store continually growing over the
years. The designers chosen for Suranas are both equal parts ideal and are the
real gemstones of the Suranas Jewelers. Suranas say it is
important to show women how to wear the pieces they
offer. Cultivating great style begins with exploring different ways of
wearing and carrying things and learning how to accessorize them with jewelry.
Not Just Jewelry
Suranas Jeweler offers beautifully designed jewelry – categorized
in KUNDAN DIAMONDS and VICTORIAN. In all these categories Suranas not just
provide jewelry but it has a beautiful collection of modern as well as Mughal
art pieces, watches for men. The Bhuramal Rajmal Suranas mfrs, is a
complete package to stylize you for each and every occasion.
